Service is key to winery sales

To buy, or not to buy? That is the question for the more than 5 million annual visitors to New York's wineries. Researchers found that customer service is the most important factor in boosting tasting room sales, but sensory descriptions of what flavors consumers might detect were a turn-off.



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COMMENT: This research is HUGE.  It reinforces what many of us have been feeling all along - that the experience at a winery can make all the difference in purchasing decisions.  When people are made to feel special, even and especially if they are not particularly wine snobs, they tend to have a more positive experience and spend more money.  Every winery with a tasting room should read this article!

This study really translates to just about any location where customers can decide whether are not to spend money.